Brand & Design Strategist

I observe. I question.
I understand. I create.

Turning businesses into brands people notice, remember, and choose.

Hi, I’m Maanya.

Portrait of Maanya Shah
curious / strategic
insight–led
01 / About

Context before conclusions.

// field notes

A design strategist driven by curiosity and context, working across research, narrative, and experience design, translating insight into strategic direction that aligns teams, informs execution, and shows up in brand experiences that actually land.

My experience spans brand strategy, design, communication, campaign direction, and client management across DeepTech, SportsTech, Healthcare, Fashion, Real Estate, and Gems & Jewellery. I’ve worked across B2B and B2C businesses, shaping brand narratives and positioning, conducting audits, directing campaigns, managing client relationships, and leading teams, bringing together strategic thinking and creative execution to solve real business problems.

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02 / Approach

Brand building & strategy, in four moves.

// how a project actually runs
01

Observe

Research & brand audits

Perception audits and cultural context-gathering, understanding where a brand actually stands before deciding where it should go.

02

Question

Positioning & assumptions

Stress-testing a brand's current position against where it needs to be, and challenging the assumptions everyone's stopped noticing.

03

Understand

Insight & narrative

Turning research into a clear strategic narrative: the translation step that keeps a team aligned on why, not just what.

04

Create

Direction & execution

Concept presentations, pitch decks, campaign narratives, and art direction that carry the strategy through to final output.

03 / Latest Work

Projects

// pick one to dive in
04 / Skills & Tools

What's in the kit.

Strengths

Design & Strategic Thinking Leadership Problem Solving Leveraging AI Tools

Tools

Illustrator InDesign Photoshop Premiere Pro After Effects Figma Notion Asana

Languages

English Gujarati Hindi German (Duolingo Lv. 25)